Owolabi Ajele (aka Mr Cash) is a  South African based Publicist and Entertainment Media Entrepreneur. He holds  a BSc degree in Industrial Mathematics (2008) from Adekunle Ajasin University Akungba, Ondo State . He also holds a Diploma in Public Relations from University of South Africa (UNISA) in 2013. 

Owolabi Ajele is the honcho of BOLIDE CANTON PTY; his line of work encompasses Public Relations, Celebrity Procurement, Image Management, Events, Talent Management and Promotions. He is also the founder of  DASHCITI, a "New Media" Entertainment Media corporation headquartered in Pretoria  producing a web-based entertainment content. Through "Project Be Heard" on DASHCITI; many artists across Africa have been given the opportunity to be heard even outside of Africa through promotions, by harnessing social media with contents of music artists posted on Dashciti website.

Owolabi Ajele was the Publicist for Pretoria Music Awards 2013. He has contributed so much the growth of Pretoria entertainment nightlife. He has hosted events at prestigious venues in Gauteng to give platforms for promotion of "Afro Pop" and Nigerian music at large. 

He is currently the A&R for MJ Records (South Africa) and handles PR work for countless number of artists working with Record Labels, DJs and many South African-based Nigerian Music artists such as Frenzy, Bolo J, DJ Sulex, Meggax, Boss, DJ Biggie, Wicked Era Entertainment, FRET ENT., and FLO Records to mention few. 

He has handled Image Management for VIP LOUNGE, FANCY B, YM ENT. (Johannesburg) and Birth Time Entertainment. He has also worked with Bombshelter Entertainment, MOLOKO PRETORIA, SAINT LOUNGE CAPETOWN, VANITY PRETORIA, HAREM (JOHANNESBURG).  Some of his big entertainment projects include; Castle Lite Xmas Party With Cassper Nyovest, Across The Borders With Ice Prince, One Night Only With Davido, Sean Tizzle Live In Moloko and Kick It With The Fans Which Featured Ayanda Mvp (Yfm).